Animal Husbandry sector plays an important role in the national economy as well as the socio-economic development of the country with a significant role in supplementing family incomes and generating gainful employment in the rural sector, particularly among the landless labourers, small and marginal farmers and women, besides providing cheap nutritional food to millions of people. Livestock are the best insurance against the vagaries of nature like drought, famine and other natural calamities. So, much emphasis is required to transfer scientific information to the farmers/producers/entrepreneurs not only for better productivity but also to manage the inconvenience.To address the above concern, we sense in a different way, to start a magazine highlighting the key issues on animal husbandry practice pertains to Odisha. This is the first ever periodical special on animal husbandry and veterinary issue in Odiya language entitled “PRANI BIKAS DHARA” for the development of knowledge and skill in the animal husbandry sector along with improvement in productivity and health care of livestock sector in Odisha. The magazine publishing articles targeting the progressive farmer on advanced practices are used in livestock healthcare/production/management contributed by University faculty members/ Odia scientists working in ICAR/ long experienced field veterinarians. Our magazine Prani Bikas Dhara is going to complete a journey of three years with an accomplishment of 11 issues, more than 600 subscribers and 1500 copies circulations among farmers and veterinary professionals across all the District of Odisha. For the future days we are planning to reach the magazine in each and every village of Odisha.